When users are scrolling through the Discovery feed, they make a subconscious judgement within 5 seconds.
When users are scrolling through the Discovery feed, they make a subconscious judgement within 5 seconds. If your primary photo is blurry, if your tagline is negative, or if your location is obscure, they will skip you immediately. To pass the test, ensure your primary photo is a bright, high-resolution headshot.
Make sure your headline is positive and punchy. Hook their attention immediately so they click to read your carefully crafted bio.